Amitabh Bachchan to Shah Rukh Khan: Case filed against 4 actors for pan masala ads
Bollywood superstars Shahrukh Khan, Amitabh Bachchan, Ajay Devgn, and Ranveer Singh are facing legal trouble as they are being accused of "promoting consumption of gutkha and tobacco."
A petition has been filed in Bihar court by Tamanna Hashmi, a social activist, alleging that these popular stars "misused their celebrity status" to encourage people to consume such harmful substances.
Akshay Kumar, Ajay Devgn, and Shah Rukh Khan, who were part of Vimal pan masala advertisements have faced severe backlash on social media for promoting tobacco substances.
Akshay Kumar, who came on board with Vimal, cut ties with the brand after he was slammed by one of his fans. However, Ajay Devgn defended himself he was only promoting 'elaichi' and also stated that if it was that harmful then it shouldn't have been sold in the first place.
Amitabh Bachchan and Ranveer Singh also faced severe criticism for promoting the chewing tobacco brand "Kamla Pasand." Amitabh Bachchan terminated his contract with the brand and returned the money in October 2021. He stated that he wasn't aware that the brand falls under surrogate advertising ( i.e. promoting harmful substances like cigarettes and alcohol, in the disguise of another product).
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