Reckitt launches cleanliness awareness campaign

To create awareness on well-being and hygiene, Reckitt Benckiser (Bangladesh) Ltd yesterday launched its nationwide campaign “Dettol-Channel i Porichonno Bangladesh”.

Under the campaign, five million people will be given lessons on cleanliness by 2020, said organisers at a press conference in the capital.

Prof Abdullah Abu Sayeed, Managing Director of Channel i Faridur Reza Sagar, President of Bangladesh Private Medical Practitioners Association Maniruzzaman Bhuiyan, Managing Director of Reckitt Benckiser (Bangladesh-Sri Lanka cluster) Vishal Gupta, and Dettol's spokesperson Syed Tanzim Rezwan, spoke at the programme.