Ad-blocking software use for mobile surges: study | The Daily Star
Skip to main content
E-paper বাংলা
T
TODAY’S NEWS
6 dead, 24 hospitalised in shooting at Chicago July 4 parade Gas crunch brings back power cuts Biman Boeings towed into each other again Why such long tailbacks at Dhaka-Mawa-Bhanga Expressway toll plaza? Root and Bairstow run riot against India "Compared to food crisis in US, UK, we're still in decent state" Narail teacher humiliation: Another police official withdrawn Trade deficit hits $30.81 billion, a historic high, US officials say Al Jazeera journo likely killed in Israeli firing "mistakenly" New FIR over “hate speech”: Journalist Zubair produced before court More human remains found at Ctg depot wreckage “Hasina: A Daughter's Tale” makes waves in Athens Kyrgios reaches quarter-finals Kushtia man, stressed over invested money, sets himself on fire at Dhaka's Press Club Quickly release of goods from BM Container Depot: BGMEA
The Daily Star
Journalism Without Fear or Favour
Tuesday, July 5, 2022
  • E-paper
  • বাংলা
TODAY’S NEWS
6 dead, 24 hospitalised in shooting at Chicago July 4 parade Gas crunch brings back power cuts Biman Boeings towed into each other again Why such long tailbacks at Dhaka-Mawa-Bhanga Expressway toll plaza? Root and Bairstow run riot against India "Compared to food crisis in US, UK, we're still in decent state" Narail teacher humiliation: Another police official withdrawn Trade deficit hits $30.81 billion, a historic high, US officials say Al Jazeera journo likely killed in Israeli firing "mistakenly" New FIR over “hate speech”: Journalist Zubair produced before court More human remains found at Ctg depot wreckage “Hasina: A Daughter's Tale” makes waves in Athens Kyrgios reaches quarter-finals Kushtia man, stressed over invested money, sets himself on fire at Dhaka's Press Club Quickly release of goods from BM Container Depot: BGMEA
The Daily Star
Tuesday, July 5, 2022 | Journalism Without Fear or Favour
  • Home
  • News
    • Bangladesh
    • Asia
    • World
  • Views
    • Editorial
    • Opinion
    • Letters to the Editor
  • Health
    • Diseases
    • Healthcare
    • Food
  • Coronavirus
  • Sports
    • Cricket
    • Football
    • More Sports
  • Business
    • Economy
    • Global Economy
    • Organisation News
  • Entertainment
    • TV & Film
    • Music
    • Theatre & Arts
  • Culture
    • Art & Design
    • Books
  • Life & Living
    • Fashion & Beauty
    • Food & Recipes
    • Health & Fitness
  • Youth
    • Education
    • Careers
    • Young Icons
  • Tech & Startup
    • Science, Gadgets, and Tech
    • Startups
    • Automobiles
  • Feature
    • Lifestyle
    • Arts & Entertainment
    • Showbiz
    • Star Health
    • Satireday
    • Shout
    • Toggle
    • Star Literature
    • In Focus
    • Star Youth
    • Law & Our Rights
    • Daily Star Books
    • Roundtables
    • Supplements
  • Environment
    • Climate crisis
    • Natural resources
    • Pollution
  • NRB
বাংলা T
  • Home
  • News
    • Bangladesh
    • Asia
    • World
  • Views
    • Editorial
    • Opinion
    • Letters to the Editor
  • Health
    • Diseases
    • Healthcare
    • Food
  • Coronavirus
  • Sports
    • Cricket
    • Football
    • More Sports
  • Business
    • Economy
    • Global Economy
    • Organisation News
  • Entertainment
    • TV & Film
    • Music
    • Theatre & Arts
  • Culture
    • Art & Design
    • Books
  • Life & Living
    • Fashion & Beauty
    • Food & Recipes
    • Health & Fitness
  • Youth
    • Education
    • Careers
    • Young Icons
  • Tech & Startup
    • Science, Gadgets, and Tech
    • Startups
    • Automobiles
  • Feature
    • Lifestyle
    • Arts & Entertainment
    • Showbiz
    • Star Health
    • Satireday
    • Shout
    • Toggle
    • Star Literature
    • In Focus
    • Star Youth
    • Law & Our Rights
    • Daily Star Books
    • Roundtables
    • Supplements
  • Environment
    • Climate crisis
    • Natural resources
    • Pollution
  • NRB

  • About Us
  • Contact Us
  • SMS Subscription
  • Apps
  • Comment Policy
  • RSS
  • Sitemap
  • Advertisement
  • Newsletter
  • Privacy Policy
  • Conference Hall
  • Archives
Careers

Ad-blocking software use for mobile surges: study

AFP, Relaxnews
Wed Jun 1, 2016 03:30 PM Last update on: Wed Jun 1, 2016 03:56 PM
Photo: AFP

The use of ad-blocking software for mobile devices has nearly doubled in the past year, raising questions about the viability of online media business models, a study showed Tuesday.

Some 419 million people, or 22 percent of global smartphone users, are blocking ads on their mobile handsets as of March 2016, the study by the consulting firm PageFair with the analytics firm Priori Data found.

For all latest news, follow The Daily Star's Google News channel.

Mobile ad-blocking grew by 90 percent globally in 2015, with most of the increase in Asia, the report says.

Almost a third of smartphone users are blocking ads in China, while more than 60 percent do so in India and Indonesia.

Users are attracted to ad-blocking browsers and applications that block marketing messages, which can be seen as annoying or intrusive. Ads can also slow down connections for mobile users and count for data allowances, which can become costly in some parts of the world.

If ad-blocking becomes widespread, however, it could undercut the Internet's economic model, especially for media organizations struggling to make transitions from print to digital.

"This report tells a sobering story about the future viability of ad-funded media and journalism in developing economies," PageFair chief executive Sean Blanchfield said.

"Ad-blocking now threatens all mobile channels," he added. "Failure to address user concerns about mobile advertising in North America and Europe will lead to the same kind of widespread ad-block usage that we are seeing in the Asia Pacific region."

North America and Europe have seen less of an impact from mobile ad-blocking so far, the report said.

The study found 14 million active users of ad-blocking browsers on smartphones in Europe and North America as of March.

Users downloaded content-blocking and in-app ad-blocking apps 4.9 million times from the Apple and Android app stores in Europe and North America since September 2014, the study found.

Browsers that block ads are more than twice as popular in Europe than North America, with some 27 users per thousand smartphones.

Content-blocking apps are three times more popular in North America than in Europe, with nine users per thousand smartphones.

A study by Adobe and PageFair last year said the losses for websites that rely on advertising could be huge -- $21.8 billion in 2015 and rising to $41 billion in 2016.

Apple's introduction of "content blocking" on iOS 9 has yet to have a significant impact, according to the report.

Just two percent of US-based users of Apple devices have downloaded a content blocking app, it found.

Related topic
ad-block / internet / business / global business / Mobile / Apple / Android / Media
Apple Google
Click to comment

Comments

Comments Policy

Related News

Country

HC verdict on biometric SIM registration Tuesday

Careers

Facebook lets blind people 'see' photos

Online

Executive Machines Ltd opens new showroom at Gulshan

Bangladesh Internet Connection disruption
Back Page

Internet to be slow for next 4 days

4w ago| Tech & Startup

New MacBook Air, the powerful M2 chip, and more: Apple's biggest announcements from WWDC

The Daily Star  | বাংলা
৬ ঘণ্টা আগে|যুক্তরাষ্ট্র

শিকাগোতে ইনডিপেন্ডেন্স ডে প্যারেডে গুলি, নিহত অন্তত ৬

যুক্তরাষ্ট্রের ইলিনয় স্টেটের শিকাগোর শহরতলীতে ৪ জুলাই ইনডিপেন্ডেন্স ডে প্যারেডে গুলিতে অন্তত ৬ জন নিহত এবং অন্তত ২৬ জন আহত হয়েছেন।

১০ ঘণ্টা আগে|বাংলাদেশ

আমেরিকা-ইংল্যান্ডে খাদ্য সংকট, আমরা এখনো ভালো অবস্থানে: প্রধানমন্ত্রী

The Daily Star
Follow Us
  • About Us
  • Contact Us
  • SMS Subscription
  • Apps
  • Comment Policy
  • RSS
  • Sitemap
  • Advertisement
  • Newsletter
  • Privacy Policy
  • Conference Hall
  • Archives
© 2022 thedailystar.net | Powered by: RSI LAB
Copyright: Any unauthorized use or reproduction of The Daily Star content for commercial purposes is strictly prohibited and constitutes copyright infringement liable to legal action.