Softograph, Ineos Oxford Institute unite for World AMR Awareness Week

Softograph, in collaboration with Ineos Oxford Institute as its knowledge partner, is launching a gamified initiative for World Antimicrobial Awareness Week (WAAW) to increase public understanding of antimicrobial resistance (AMR).

The campaign utilises a trivia game that engages users in real-life scenarios related to AMR, encouraging them to make informed choices that guide them towards "recovery" by the end of the game.

Antimicrobial resistance, recognized as a critical health challenge globally, occurs when microorganisms evolve to withstand treatments, rendering common infections more challenging to manage.

With insights from Ineos Oxford Institute, Softograph's trivia game immerses players in situations that highlight the significance of responsible antibiotic use and broader antimicrobial stewardship.

Each answer offers participants an educational takeaway, transforming an essential health topic into an accessible and interactive experience.

The game, accessed via a QR code that will be shared across Softograph's digital platforms, is designed to resonate with WHO's WAAW theme, "Preventing AMR Together," emphasising a collective approach to tackling drug resistance.

Through the ease of QR access, Softograph and Ineos Oxford Institute aim to reach a diverse audience, inviting them to learn and take part in responsible actions against AMR.

The trivia game is more than a tool for awareness -- it's an active educational experience, we aim to turn passive awareness into meaningful engagement.

For a week, this gamified trivia will serve as an online learning hub, with new scenarios released daily, each aligned with WHO's updated insights and statistics on AMR. Participants can access the trivia game on Softograph's gaming platform called "Borofpani".

Softograph's gamified approach speaks to its broader mission of integrating technology into public health, leveraging digital engagement to spark real-world change. In an age where facts are often lost in the noise, Softograph's campaign offers a fresh, impactful way to connect, educate, and empower.

For more details on the World AMR Awareness Week or to join the campaign, visit Softograph's official website or follow Softograph on LinkedIn, Instagram, and Facebook.

To participate, simply scan the QR code to access the game and explore how everyday decisions impact the spread of antimicrobial resistance.