Prime Bank Investment Limited (PBIL) has recently signed a memorandum of understanding (MoU) with Zaytoon Business Solutions, a digital financial services provider, with the aim of enhancing access to capital market investments across rural communities in Bangladesh.

Syed M Omar Tayub, managing director and CEO of PBIL, and Md Arfan Ali, chairman of Zaytoon Business Solutions, signed the MoU at the former's head office in the capital's Banani, according to a press release.

Under this collaboration, PBIL will enable Zaytoon's clientele particularly those reached through its Village Digital Booths to invest in government securities and listed equities digitally via PrimeInvest, PBIL's flagship product suite.

This pioneering, bank-managed platform is the first of its kind in the country, offering a comprehensive array of investment schemes, including capital-protected plans and monthly investment solutions tailored to diverse demographics such as women, the expatriate community (probashi), Shariah-compliant investors, and youth.

PrimeInvest has been meticulously crafted to optimise returns while mitigating risk, offering investors the dual advantages of potential tax rebates and avenues for long-term wealth generation.

This strategic alliance significantly propels PBIL's #AccessToInvestment initiative and aligns with its overarching vision of making capital market services more accessible to the people of Bangladesh—especially those in marginalised and remote areas—through seamless digital platforms.

"This pioneering industry alliance is a testament to PBIL's commitment to democratising access to investment," remarked Tayub.

"It unlocks new possibilities for individuals across the country—particularly in underserved and rural regions—to participate in capital market investment through a secure, fully digital medium," he added.

Arfan echoed these sentiments, affirming that Zaytoon's longstanding dedication to rural financial empowerment renders this partnership both timely and synergistic.

"By joining forces with PBIL, we are equipping our stakeholders with the tools needed to build a more secure financial future—confidently and conveniently," he said.

Both institutions have pledged to ensure smooth technical integration, exceptional customer service, and unwavering adherence to regulatory compliance and data protection standards.