Mediacom signs deal with Banglalink's video streaming app Toffee

Mediacom Limited has signed a contract with mobile operator Banglalink's video streaming app Toffee.

Erik Aas, chief executive officer of Banglalink, and Anjan Chowdhury, managing director of Mediacom Limited, signed the agreement on behalf of their respective organisations recently.

Under the deal, Mediacom will provide content management and promotion related services along with media buying to Toffee.

Mediacom, a concern of Square Group, has started its operations with Toffee from September, said a press release.

Audiences can experience live television by using the Toffee app which has more than 100 television channels.

Further to this, the audience may enjoy TV series, drama, cinema, telefilm, music, live sports anywhere from Bangladesh using any network for free, it said.

Toffee also offers a local creators' platform where content creators get a chance to showcase talents, make their own content and monetize from it.

Mediacom Limited has been successfully managing the country's leading local and multinational brands' marketing and communication activities for more than two decades, the press release read.