Hyundai cars to be assembled locally

Fair Tech to invest $125m for plant, signs deal for land

Fair Technology yesterday came one step closer to realising its plans to assemble Hyundai vehicles in Bangladesh to catch up with the demand from a burgeoning middle class.

The concern of Fair Group signed a contract with Bangladesh Hi-Tech Park Authority (BHTPA) to establish a plant on six acres of land.

"We hope to invest $125 million in the next three to five years to develop facilities. Our target is to start commercial production by the second quarter of 2022," said Chief Marketing Officer Mohammed Mesbah Uddin.

The plant will be able to annually churn out 5,000 vehicles. Plans are to initially assemble 1,000 vehicles, he said after signing the agreement at The Westin Dhaka in presence of State Minister for ICT, Zunaid Ahmed Palak.

BHTPA Managing Director Hosne Ara Begum and Fair Technology Managing Director Ruhul Alam Al Mahbub represented their respective sides, according to a press statement.

South Korean Ambassador to Bangladesh Lee Jang-keun and Senior Secretary to the ICT Ministry NM Zeaul Alam were also present.

Fair Technology is going to be the fourth firm to make a foray into the realm of personal vehicle assembly, thanks to value-added tax and supplementary duty exemptions by the revenue authority on the import of raw materials and components from July 2019.

Already, state-run Pragoti Industries, Rangs Motors and PHP Family assemble sports utility vehicles and sedans of select engine capacities for the domestic market.

Meanwhile, Fair Group's concerns also assemble Samsung smartphones and consumer electronics.

Fair Technology said it would set up the plant at Kaliakair Hi-Tech Park in Gazipur with technical assistance from the South Korean automotive manufacturer.

"Initially, Hyundai plans to produce the most popular sedans, sports utility vehicles and multipurpose vehicles of recent models," it said.

"The factory is being set up in line with the policy of the government, which will help increase localisation, create employment, and increase the number of skilled workers in the country," it added.

Fair announced in July its exclusive partnership with Hyundai to set up a car assembly plant here in order to grab a portion of Bangladesh's automobile market, which is dominated by reconditioned cars imported from Japan.

Fair Technology estimates that 25,000 to 30,000 cars are sold annually in the country, most of which are reconditioned.

Mesbah said prices of locally assembled Hyundai cars were likely to be 25 per cent lower than prevailing market rates.

"We are very happy that the world-famous Hyundai car factory is being set up in Bangladesh through Fair Technology which is one of the milestones," the statement quoted Palak as saying.

He said making Hyundai cars would brighten Bangladesh's prestige before the world.

"Using Hyundai's technology and expertise, we will ensure that Hyundai's world-class cars can be enjoyed by Bangladeshi customers at affordable prices," said Mahbub of Fair Technology.

Begum said this initiative would go on to encourage other foreign investors. 


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