Jessica Tartila Suma

Branding Bangladesh: The ‘identity’ challenge

Identity matters. It matters most amid flux, which the 21st Century is riddled with. Compromising the past and adding “new” components always knock on identity doors. Distinguishing the non-negotiable identity components from the negotiable gives us a head start.

3y ago
February 19, 2021
February 19, 2021

Branding Bangladesh: The ‘identity’ challenge

Identity matters. It matters most amid flux, which the 21st Century is riddled with. Compromising the past and adding “new” components always knock on identity doors. Distinguishing the non-negotiable identity components from the negotiable gives us a head start.

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