General Motors adopts new badge for the EV age

American automaker General Moros (GM) is changing their badge to better represent their comment to electric vehicles.

As part of its "Everything In" initiative new design seeks to embody an electrified future while retaining the company's familiar button design.

In a press release, GM said the logo "evokes the clean skies of a zero-emissions future" while also pointing to their new Ultima EV platform, represented by the logo's underlined, lower-case m.  

"There are moments in history when everything changes," said Deborah Wahl, GM Global Chief Marketing Officer. "We believe such a point is upon us for the mass adoption of electric vehicles. Unlike ever before, we have the solutions, capability, technology, and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this."

With this initiative, GM hopes to bring a new generation of car buyers to the brand, focusing on the company's EV development. The company plans to launch 30 new electric vehicles by the end of 2025, through its various in-house marques.