Amazon offers automakers tools to build their own Alexa

Amazon has rolled out a new product that will allow car companies to build their own Alexa based intelligent assistants with unique voices and features.

The new product, named Alexa Custom Assistant, will allow car makers to program the assistant to interact with drivers on specific products and services tied to the vehicle. Examples provided were asking Alexa to roll down windows, play an audiobook, etc.

According to Amazon, Fiat Chrysler Automobiles will be the first user of this product, who is working to integrate it to elect vehicle models. 

The company also claims the product can be used to build intelligent assistants into mobile applications, smart properties, video games, and consumer electronics. This new product aims to give companies an efficient and cost-effective way of delivering an intelligent assistant to its customers, they added.