marketing

A career in digital marketing: Is it worth it in 2024?

While digital marketing is a fulfilling and fun career route, it has its fair share of challenges.

Brand yourself boldly: The digital blueprint for personal success

Self-branding has been a part of the marketing ecosphere for a long time now, but with the advent of the digital era, priorities have shifted and a digital presence is of utmost necessity nowadays. With more recruiters and employers turning to online platforms to vet candidates, digital branding has been more than just a buzzword in a conversation.

The misinterpretation of marketing

Many customers associate marketing with manipulation, deceit, and spamming.

Satire / Female beauty product company discovers misogyny as an advertising tool

Selling beauty products is similar to Bangladeshi parents dealing with their daughter’s marriage.

Importance of personal branding as a young adult

Curating a personal brand is essential for standing out from the crowd.

Brands must learn the 'language' of content

Do they speak the market's language? Or just talk to them for the sake of talking?

How brands keep getting away with bad marketing

“All PR is good PR” – is not a motto anyone should champion

The single biggest driver of success is challenge

Stephen Filotas, Group Head of Route-to-Market and Customer Management, has spent what he calls “15 very short years” at British American Tobacco (BAT). He shares the biggest lessons he's learned over the years with Next Step during his visit to Bangladesh.

China's '300': When Spartans met the Beijing police

Half-naked models, dressed as Spartan warriors similar to the action-fantasy film "300" are subdued by Beijing police while taking part in a marketing stunt,

May 8, 2024
May 8, 2024

A career in digital marketing: Is it worth it in 2024?

While digital marketing is a fulfilling and fun career route, it has its fair share of challenges.

March 16, 2024
March 16, 2024

Brand yourself boldly: The digital blueprint for personal success

Self-branding has been a part of the marketing ecosphere for a long time now, but with the advent of the digital era, priorities have shifted and a digital presence is of utmost necessity nowadays. With more recruiters and employers turning to online platforms to vet candidates, digital branding has been more than just a buzzword in a conversation.

November 26, 2023
November 26, 2023

The misinterpretation of marketing

Many customers associate marketing with manipulation, deceit, and spamming.

January 10, 2023
January 10, 2023

Female beauty product company discovers misogyny as an advertising tool

Selling beauty products is similar to Bangladeshi parents dealing with their daughter’s marriage.

October 6, 2022
October 6, 2022

Importance of personal branding as a young adult

Curating a personal brand is essential for standing out from the crowd.

September 22, 2022
September 22, 2022

Brands must learn the 'language' of content

Do they speak the market's language? Or just talk to them for the sake of talking?

August 27, 2022
August 27, 2022

How brands keep getting away with bad marketing

“All PR is good PR” – is not a motto anyone should champion

June 23, 2017
June 23, 2017

The single biggest driver of success is challenge

Stephen Filotas, Group Head of Route-to-Market and Customer Management, has spent what he calls “15 very short years” at British American Tobacco (BAT). He shares the biggest lessons he's learned over the years with Next Step during his visit to Bangladesh.

July 24, 2015
July 24, 2015

China's '300': When Spartans met the Beijing police

Half-naked models, dressed as Spartan warriors similar to the action-fantasy film "300" are subdued by Beijing police while taking part in a marketing stunt,

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