The Digital Transition: Is it really effective? | The Daily Star
12:00 AM, December 12, 2020 / LAST MODIFIED: 04:22 PM, December 12, 2020

Bangladesh Brand Summit 2020

The Digital Transition: Is it really effective?

Think Content's first ever flagship initiative, Northern University of Bangladesh presents Bangladesh Brand Summit 2020, in association with The Daily Star, Samakal, and Channel I Online, kicked off today. In the initial one of the total three sessions, we got to know about how impactful the digital transition is for brands.

Md Sohan Haidear, the Founder and CEO of Smartifier Academy, was the emcee of this summit, where he started off by introducing the keynote speakers alongside the moderator, Zu Anjalika Kamis Gunnulfsen, Founder of Zu Anjalika Image Branding & Lifestyle, Creator & Curator of Fab! Luxe.

The keynote speakers spoke about how the digital transition has changed the market infrastructure. When asked about the difference between Digital Transition and Digital Transformation, Nowrid Amin, the Digital Marketing Manager of Juwai-IQI, said, "The shift from analog to digital and the transition of one phase to another can be labeled as the digital transition. Whereas, adopting new technologies for the change of pace is the digital transformation." He also mentioned how AI, Cloud-based technologies are changing the brand portfolio for the better.

Participants also learned about how advertising and storytelling changed throughout the years. Talat Rahim, the Head of Marketing at Dabur Bangladesh, explained how the organisation now plans more than before to implement any advertisement to relate to it. We also heard from Mr. Khairul Basher, the Head of Communications at Grameenphone Ltd., mentioning that storytelling is essential nowadays when it comes to advertisement. The consumers want to see the content that is somewhat interactive and have a social message underneath it.

Lastly, the moderator asked all the speakers about print media's ecosystem. Khairul Basher noted, "Matching the digital transition might lead the print media to betterment."

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