Growing up in a country driven by conservatism, we have all faced gratuitous judgments regarding our skin, height, weight and appearance from those around us. In one way or another, we have been conditioned to face society's unrealistic expectations and beauty standards, which has instilled certain insecurities and anxieties in us. With an aim to give voices to people who face such insecurities and to inspire their journeys towards self-love and acceptance, the social media platform, Amader Skin, was founded.
Amader Skin's journey began with Co-founders Avita Farhanaz, Fayizah Rahman, Sumaita Mahnur, Tashfia Bari, and Zahra Zillur having a chat about the different skin tones and conditions they share. Their conversation led to the realisation that despite having such different skin and body types, they always faced similar judgments from people, including their own family members and peers. From being taunted for not being fair and light enough to having occasional breakouts, hyperpigmentation and dark circles, the founders combatted several skin conditions and uncalled for comments, which took a toll on their self-esteem throughout the years. Their platform welcomes people to open up about their personal battles with their skin conditions, weight, height, appearance and other issues.
"Once we started sharing our stories, the people that we grew up with shared theirs and we came to realise that so many of us have to deal with our own insecurities on a daily basis," says Tashfia. "In a community like ours, we felt that there was no forum that encourages people to be comfortable in their own skin and promotes body positivity."
Amader Skin constructs connections and empathy through first-hand accounts and real-life stories. They also raise awareness by addressing and advocating against bullying, demeaning attitudes and double standards. They administer their posts and stories via their Instagram handle with captivating artworks and illustrations.
In the span of just two months, Amader Skin has reached out to a vast audience, creating a gender sensitive and all-inclusive environment for people to share their hardest life experiences.