Facebook’s global outage creates new poor: The influencer class
Facebook's global outage has created a new kind of poor, the influencer class.
In the six hours, a huge number of social media influencers have lost money after being unable to promote their products on Facebook's suite of apps, especially Instagram.
Some of the big names, who make anywhere from $10 per post to even a million dollars for a single post, were also counting big losses after failing to post or promote any of their products for a whopping six hours.
"Everyone is talking about how Mark Zuckerberg lost 7 billion dollars during the global outage. No one is looking at us or counting our losses. Because of these few hours of blackout, I now do not have any money for my already booked trip to Tuscany," says one young influencer not willing to be named after her obvious fall from the riches.
"I was supposed to promote some wine from the vineyard where I would get a free stay and would be paid but I lost that window," she added, now inconsolable.
Bloomberg's senior reporter has also weighed in on this phenomenon saying not only has the blackout resulted in Mark Zuckerberg falling down to the 5th spot in the Bloomberg billionaire's index, it has also created something that they have coined the "influencing poor".
This is a class of people, who otherwise live a lavish life, but will be deeply affected if social media ceased to exist and would not know how to make themselves useful or generate income without their "influence".
In related news, fashion brands are already working on new lines called Poor Chic. It has also been learnt that Facebook is working on a new algorithm to target influencers with advertisements of cheaper brands as it has picked up words like "discount outlets" and "vouchers" on their phone microphones.
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