Sandwiches from the skies
A pop-up restaurant in Melbourne, Australia has come up with an ingenious new way to deliver take-away food to their customers, sending it down to them from the skies above.
Jafflechutes drop toasted cheese sandwiches - which are known in Australia as Jaffles - attached to plastic parachutes from high rises to people eagerly awaiting on the streets below.
The restaurant works on a system where sandwiches are pre-ordered on PayPal for $5-$6, then caught by hungry customers at an agreed time and place where X marks the spot.
The location of the drop currently happens somewhere in the Melbourne CBD, but the employees don't reveal the exact spot until the day of the drop.
The Melbourne entrepreneurs have coined themselves as the cities 'first float-down eatery' saying on their website 'It wasn't, [a thing] but it is now. We're the first.'
A much more interactive way of getting take-away, the concept has steadily grown in popularity and recently Jafflechutes launched a Pozible campaign to take the idea to The United States.
On Tuesday the campaign reached its $5000AUD target and will now take on New York City as their next big venture.
The campaign cites the funds will be used 'to call in reinforcements, to make 1000 parachutes, to replenish supplies, and to pay for favours.'
It also emphasises that they want 'to make sure no one puts this on their credit card' as the restaurant's functions are all profit-neutral.
Jafflechutes will also replace your lunch if it happens to get lost or stuck in a tree on the way down, and they remind customers not to endanger themselves by climbing said trees: 'You're not a kid anymore. We'll give you another jaffle.'
The endeavor began around nine months ago in Melbourne, during which time they have been floating down toasted sandwiches to Melbournians in lane-ways across the city.
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