Due to the second wave of the pandemic, people on the underprivileged end of the society are suffering terribly. Many have lost their sources of livelihood, while others have run out of the meagre savings that they had. An ominous cloud hangs over them, with uncertainty and hopelessness accumulating with every passing day. The ones who seem to suffer the most are the underprivileged children. With schools shut down and parents being thrown into the cusps of poverty, these children barely have any anticipation for Eid-ul-Fitr. Unlike their peers, these underprivileged children cannot afford to buy a new dress, or even have a day of celebration. This is what IPDC Finance and Mission Save Bangladesh (MSB) wanted to alleviate.
With a hope to help the underprivileged children celebrate and experience the true essence of Eid-ul-Fitr, Mission Save Bangladesh have launched a project supported by IPDC Finance. Aptly named "Ucchasher Eid" (The Eid of Boundless Joy) the project aims to distribute necessary food items to underprivileged kids in order to celebrate in a grand manner. Large boxes filled with rice, milk, sugar, vermicelli and numerous other items are being distributed to underprivileged kids in all across Dhaka. Children living in the marginalized peripheries of Khilgaon, Bashabo, Kanchpur and Keranigonj were identified and served. With the help of a grassroot community level organization like Save the People Foundation, seamless distribution has been ensured. Everyone took the necessary safety precautions and maintained social distance while collecting their gift boxes.
"It is quite evident how the underprivileged population of our society has been quietly suffering due to the COVID-19 pandemic. The second wave of the pandemic demolished the last hope that they had. That is when we found our inner calling of standing beside them, especially the children. We at IPDC Finance strongly believe that the happiness of Eid is meant to be shared among all. I would also like to express my sincerest gratitude to everyone at Mission Save Bangladesh for their selfless effort in making this colossal project a phenomenal success", says Mominul Islam, the Managing Director of IPDC Finance. Tareq Islam Shuvo, Head of Company Strategy, Brand and Corporate Communication said, "We at IPDC Finance are honored to be a partner in this project with Mission Save Bangladesh. I thoroughly remember the days when the entire team was focusing on COVID-19 response at the same time last year. It's really glad to see how the team has enhanced in size and capability and have now started to multiple other problems of the society. We are glad support to Mission Save Bangladesh in this project and will continue to support them in the days to come". The General Secretary of Mission Save Bangladesh Imran Kadir stated "Mission Save Bangladesh has been working with grassroot organizations from the very beginning. We are glad to have found such amazing partners like IPDC Finance who share our vision of standing beside the needy. We would also like to express our sincere gratitude to REDX, who has helped us with distributing the boxes the Logistics Partner of the project". Labiba, a 6-year-old girl was asked about her feelings after she received her gift box. "My father couldn't get me the pink frock that I've been asking for this Eid. But the box really made me happy; I look forward to having a grand lunch with my family this Eid!", she exclaimed in an ecstatic tone.