Japan Tobacco International (JTI) Bangladesh has continued to assist the government in providing support that is directly benefitting approximately 60,000 people across the country.
A special Covid-19 fund has been mobilised by JTI Bangladesh to provide essential food and hygiene commodities to underprivileged communities as well as protective gear to high-risk frontline workers.
These initiatives are being undertaken in addition to The JTI Foundation's existing long-term community investment projects in the areas of water, sanitation and hygiene in different parts of Bangladesh.
"Our track record of supporting the communities where we work, both by funded partnership programmes as well as through the many volunteering activities of our employees, is something of which we are rightfully proud. Giving back to society is a key part of who we are at JTI," JTI Bangladesh General Manager Neil Coupland said.
The JTI Foundation has been concentrating on improving the lives of those affected by disaster for almost two decades. As a result of diverse programmes with its numerous partners, hundreds of thousands have benefited from its efforts to deliver swift, lasting relief in the aftermath of natural or man-made emergencies, Coupland also said.
"Now is the time, once again, to do just that – to reach out to the most vulnerable in our communities and provide a helping hand at a time of greatest need," he added.
The emergency relief and other support are being delivered directly to the district administrations, police authorities and partner charitable organisations to ensure targeted, need-based and fast delivery to underserved and high-risk groups in districts where we have operational infrastructure.
Japan Tobacco International Bangladesh has participated and enhanced the emergency response initiatives of Swisscontact Bangladesh, Water & Life Bangladesh (Shobar Jonno Pani), Mission Save Bangladesh and the Foreign Investors' Chamber of Commerce & Industry (FICCI). The partnerships with Swisscontact Bangladesh and Water & Life Bangladesh have been funded by The JTI Foundation, a charitable organisation financially endowed by JTI SA.