North France becomes social business region | The Daily Star
12:00 AM, October 29, 2014 / LAST MODIFIED: 01:53 AM, March 08, 2015

North France becomes social business region

North France becomes social business region

Nobel Laureate Professor Muhammad Yunus addresses 1,200 participants of the World Forum Lille in Northern France on October 24.   Photo: Yunus Centre
Nobel Laureate Professor Muhammad Yunus addresses 1,200 participants of the World Forum Lille in Northern France on October 24. Photo: Yunus Centre

Nobel laureate Professor Muhammad Yunus has recently addressed 1,200 participants at the World Forum Lille, capital of North France, about social business as a powerful tool for social change. The four-day forum started on October 21, Yunus Centre said in a statement yesterday.
He discussed his experience in initiating social businesses to tackle the multi-dimensional problems the poor in Bangladesh are now facing.
The forum adopted social business as the theme, following the work of the Nobel laureate, according to the statement.
During the forum, President of the World Forum Lille and former agriculture minister Philippe Vasseur announced a new identity for North France. He named North France as social business region of the country.
“It would be the first such province in any country,” according to the statement. Named as SoBizHub, the region will act as a hub for social innovation and become a leader in creating social business.
The plan to develop a social business ecosystem in the region has been in process of more than one year with the involvement of 125 persons from 65 different organisations in the North France committed to the idea of social business.
Four companies—Danone, Veolia and Credit Agricole, McCain Europe—which have partnered with Professor Yunus to create social businesses in Bangladesh and around the world have promoted this process in France.

Daniel Percheron, president of the North Region of France, hosted a lunch in honor of Yunus on this occasion.
During the conference, Jean Bernou, CEO of European Division of Canadian French fry giant McCain, announced the launch of its social business programme.
McCain is currently partnering with Yunus Social Business in Colombia through Campo Vivo, a social business to transform farm workers into independent farm owners and producers.
McCain in cooperation with Professor Yunus will create a social business in Greece, where current youth unemployment rate is 70 percent.
The social business will create opportunities for young people in agricultural enterprises and will help to re-migrate and settle youth in that country.
“This would be an example of social business to tackle youth unemployment in Europe, which, if successful, could be replicated in other countries facing similar unemployment situation.”
During Yunus's visit, the Catholic University of Lille announced the creation of a social business chair at that university.
The purpose of the chair is to teach young management students that a different economy based on social business is possible.

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