SMC unveils new ORSaline to mark 50 years of lifesaving impact

Social Marketing Company (SMC) has launched a new oral rehydration solution, "SMC ORSaline", under the brand, "ORSaline-N," featuring a fresh new packaging design.

The newly unveiled pack commemorates SMC's 50th anniversary, reflecting its enduring legacy of innovation and its remarkable impact in saving millions of lives over the past five decades.

Waliul Islam, chairman of SMC, formally inaugurated the rebranded ORSaline at a ceremony held at the company's head office in Banani, Dhaka, recently, according to a press release.

Sayef Nasir, managing director of SMC Enterprise Limited, stated, "The exciting and distinctive pack of SMC ORSaline reflects SMC's commitment to keeping the world's No. 1 brand contemporary and relevant to millions of consumers through continuous innovation."

"We are committed to preserving the SMC legacy as we leap forward to build a prosperous future together driven by the dynamism of our achievements over the past five decades," he added.

Toslim Uddin Khan, managing director and CEO of SMC, said, "All of SMC's initiatives, including the rebranded packaging, are part of our broader mission to enhance the wellbeing of millions of underprivileged women, children, and families across Bangladesh."

SMC ORSaline remains a trusted and highly relevant remedy for millions of Bangladeshi consumers suffering from dehydration due to diarrhoea and other conditions such as vomiting, excessive sweating, physical exhaustion, or heat stroke.

Its formula approved by the World Health Organization (WHO) rapidly rehydrates the body by restoring vital fluids and electrolytes.

Senior officers from both SMC and SMC Enterprise Limited were also present at the event.