Grameenphone’s MyGP App to feature in Philip Kotler’s new book

MyGP, a flagship app of Grameenphone that provides personalised content for users, will be featured in Professor Philip Kotler's latest book titled, "Essentials of Modern Marketing" (EOMM). 

An MoU was signed recently between Grameenphone, Northern Education Group (NEG) (Country Partner of Kotler Impact), and Asiatic Mindshare Bangladesh, centring the textbook.

The book will illustrate Grameenphone's success in Bangladesh in the local edition that will inspire new era marketers to take inspiration from the entrepreneurial mindset and social impact of the company to do great things for the nation.

Currently, MyGP caters as an instant digital partner to over 15 million monthly active users, catering to their basic self-service needs and enhancing their lives with numerous entertainment and lifestyle solutions with just a few taps.

The MyGP case study to be presented in "Essentials of Modern Marketing" will benefit thousands of graduates and undergraduate students, professionals, practitioners, and executives in Bangladesh, and other countries in South Asia academically and intellectually.

The "Essentials of Modern Marketing" (EOMM) by Professor Philip Kotler and his associates will have printed copies and will also be available on Amazon.com later this year.