Transcom Beverages on path of growth

Sales of Transcom Beverages multiplied more than 12 times in 15 years since the local company became a franchisee of PepsiCo, according to a statement.

“Transcom Beverages has been leading the soft drink industry of Bangladesh for the last few years,” Latifur Rahman, chairman of Transcom Group, said at the annual conference of Transcom Beverages at the Le Meridien hotel in Dhaka on Sunday.

Cricketers Soumya Sarkar and Taskin Ahmed, both brand ambassadors of the beverage brand Pepsi, also attended the event. 

Transcom Beverages, an associate organisation of Transcom Group, is the only franchisee of PepsiCo in Bangladesh.

The popular brands of the group include Pepsi, Seven Up, Mirinda, Mountain Dew, Seven Up Light, Pepsi Diet, Slice and Aquafina. Top performers of 2015 received awards during the conference; Shahidul Islam became “the customer executive of the year”.

Khurshid Irfan Chowdhury, executive director of Transcom Beverages, was declared as deputy managing director of the company, according to the statement. 

Transcom Beverages won the title of the “international bottler of the year” in 2009, the most prestigious award from PepsiCo. The company has also won the “best bottler of the year” title in the India region five times till date, along with the award for the best plant in the entire region.

Also, 7up has been awarded as the best beverages brand six times in a row by Bangladesh Brand Forum.