City Group launches whole wheat flour

City Group has added another item to its list of food products—Teer Whole Wheat Atta—for the consumers of Bangladesh.

The new kind of flour is made by grinding the wholegrain completely, without losing any part of it, the group said in a statement. The latest brand under the umbrella of Teer products was launched at a ceremony, at Amari Dhaka yesterday.

The group also produces fine flour, semolina, soybean oil, sugar, mustard oil and drinking water called Jibon.

Mohammad Hassan, director of the group; Mohammad Imran Uddin, Buhler Bangladesh's country manager, and Shaheen Ahmed, former principal of Home Economics College, were present at the launch.

“According to the doctors' advice, 50 percent of all our diet should consist of whole grains. To fulfill this nutrition requirement, Teer Whole Wheat Atta is carefully prepared from the world's best quality wheat,” the group said. The natural ingredients of the product significantly lower the risk of colon cancer, it said.

Fahrenheit Marketing Communications Ltd partnered with the group to create communication materials.