M.A. Jalil Ananta is known for producing and starring in flamboyant, expansive films, and his plans get bigger with every film. The latest in line of his on-screen endeavours, “Nishwartho Bhalobasha”, has seen its premiere in London, and screening at the open film village at this year's Cannes. Alongside state-of-the-art film technologies, three popular Indian singers – Kailash Kher, Shaan and Zubeen Garg have sung in the film, while Ananta – who goes by the nickname AJ -- has also written songs for the film himself.