Media objectivity shapes students’ journalism career choices: survey

The accuracy and objectivity of media reporting play a pivotal role in influencing Bangladeshi students' decisions to pursue careers in journalism, according to a recent study published in Journalism and Mass Communication Educator by SAGE Publishing.

Conducted by Khandaker Rubyat Mursalin, a lecturer in the Department of Television, Film, and Photography at the University of Dhaka, and Md Nasimul Huda, a Mass Communication and Journalism student at the same university, the study surveyed 340 students from 16 public and private universities across Bangladesh between April and May 2024.

Among the respondents, 127 students (37.35 percent) were from public universities, while 213 (62.65 percent) from private institutions.

Male students comprised 55.6 percent of participants, with females accounting for 44.4 percent. Geographically, 61.5 percent of the students hailed from outside Dhaka, while 38.5 percent were based in the capital.

The study identified personal factors—such as voluntary interest in journalism, prior media experience, and encouragement from family, teachers, and peers—as significant motivators for students considering the profession. Many were inspired by journalism's potential to create societal impact, promote transparency, and contribute to national development.

Trust in media emerged as a decisive factor. Students were more likely to opt for journalism if they perceived the media as accurate and objective. On the other hand, concerns over bias, sensationalism, censorship, and political interference discouraged many from pursuing the field.

The researchers recommend practical interventions—such as internships, hands-on training, and the incorporation of ethics into journalism curricula—to foster students' interest and enhance their skills. Real-world experiences, mentorship, and stronger industry connections were also suggested to better prepare students for the profession.

The study concludes that restoring trust in the media is essential to attracting and retaining future journalists. Upholding accuracy and objectivity, the researchers argue, is key to inspiring the next generation of media professionals in Bangladesh.