Perfetti Van Melle chewing gum launched
Perfetti Van Melle Bangladesh Private Ltd yesterday launched its globally popular chewing gum 'Center Fresh' in Bangladesh.
The new kind of spearmint liquid-filled chewing gum has already entered the market, said organisers adding with the fresh taste of spearmint, the soft texture and liquid filing are designed to give consumers a burst of freshness.
Perfetti Van Melle, an Italian-Dutch joint venture confectionary company, launched its manufacturing operations in Bangladesh in July 2005. The plant is located at Rajendrapur in Gazipur.
Italian Ambassador to Bangladesh Pietro Ballero was present at the launching ceremony as the chief guest while Stefano Pelle, Chief Operating Officer for Russia and South Asia of Perfetti Van Melle and Ramesh Jayaraman, general manager of Perfetti Van Melle Bangladesh Ltd, also spoke at the launching function in Dhaka.
The single unit of Center Fresh is available at Tk 2 and the price of a display box containing 60 pieces is Tk 120.
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