Choosing a Valentine's Day gift is always a fraught affair -- but it looks like it might just be about to get easier.
A new survey has revealed that all women really want for Valentine's Day is a hug.
Given the choice, nine in ten women would choose a thoughtful, romantic gesture over a luxury gift of diamonds.
While many men believe jewellery and lingerie is the way to a woman's heart, most women would be happy with something that costs nothing such as a loving cuddle or a handwritten poem.
The study found that a quarter of women would like their partner to write them a romantic poem, while eight per cent are hoping for a passionate embrace.
But not every woman will be satisfied with a humble hug.
A quarter of the female respondents to the British Heart Foundation (BHF) survey revealed they would love to be whisked away for a luxury trip abroad this Valentine's Day.
BHF Retail Director Mike Taylor said: "This survey shows you don't have to spend large sums of money to woo your other half this Valentine's Day.
"In fact, romantic gestures like writing a love note or even just a hug can make your partner's day."