Popular drink brand Sting hits market

Transcom beverages Ltd, exclusive franchisee of PepsiCo in Bangladesh, has recently launched PepsiCo's popular carbonated drink brand, Sting, in the country.
With the drink, PepsiCo intends to replicate the product's international success in Bangladesh, according to a statement.
Each 250ml pet bottle of the drink with a tagline of "Ullasher Shuru Ekhanei" is priced at Tk 25.
"We are very excited with the launch of Sting in Bangladesh. It is one of the PepsiCo's popular bran-ds," said Latifur Rahman, chairman of Transcom Group. "We hope to
replicate the success this product has achieved in other countries."
"We are committed to provide high quality products and hope to continue diversifying our product portfolio," Rahman said.
Golam Quddus Chowdhury, managing director of Transcom Beverages, said the high, international quality of the products at PepsiCo International and at Transcom Beverages are the reason for which their carbonated drinks have proved to be so popular.
"This latest addition of PepsiCo' portfolio of brands in the Bangladesh market is renow-ned for its unique taste and following among its core audience, the youth," said Prateek Sabharwal, country manager of PepsiCo International.