The Bangladeshi label Zoan Ash has participated in this year's New York Fashion Week. The event is one of the most prestigious fashion events in the world. On 9 February, 2017 at Madison Square Garden, Zoan Ash took part in the Fall/Winter 2017's runway show, where 34 evening party dresses by designer Asma Sultana of Zoan Ash were presented.
The attires predominantly featured 'deshi' weaves like Katan, Jamdani, etc. and were inspired from ancient royal themes and designs. Sultana has stated that her efforts were aimed to highlight Bangladesh on the international platform.