In an endeavour that is the first of its kind, Dan Cake, a household name in Bangladesh, launched a country-wide dessert making competition on Friday, 13 July, 2018. The Scandinavian based venture prides itself on excelling at the art of baking and has, since its entrance, taken the Bangladeshi market by storm. With the ambitious hopes of broadening the spectrum of what is known as desserts in the country, the competition was launched via a press conference held at Dhaka Club's very own Samson H. Chowdhury Centre at 7PM.
With the glamour of the evening slowly setting in, centre stage was taken by the eloquent TV presenter Farzana Tithi. Also present were Dan Foods Limited's Chief Operating Officer Firoz Ahmed; Head of Sales Ekhtiar Reza; Head of Finance Jonayed Khan; Head of Factory Mahfuz Khan; and Dan Cake Dessert Genius 2018's jury members. “The purpose of this competition is to discover the unmined talents when it comes to desserts and dessert-lovers in the country. The importance of desserts speaks for itself and a competition solely dedicated to all-things desserts was long overdue,” said Minhaj Hossain, Head of Marketing.
Anyone can apply to this competition simply via a micro site which was launched at the conference. The initial selection round will take place in 8 divisional cities of the country, with 25 finalised applicants battling it out for the top 3 winning spots. Up for grabs is a trip to Denmark, and cash prizes. Making up the jury panel are esteemed experts of the culinary world including Fazle Rabbi, sous chef of Pan Pacific Sonargaon, and Afroza Shumi, crowned as the best culinary artist of our time.
“Bangalis love desserts to their bones. Our sweet tooth demands a rush of sugar after every meal,” gleefully admitted Fazle Rabbi. “A competition of this magnitude will expectedly change the dessert scene of the country. Regional desserts and recipes passed on from generations of invention and innovation are what we will hopefully get to see via this show. Desserts are so much more than what we recognise it to be,” he concluded.
The closing speech being delivered by none other than Firoz Ahmed, COO of Dan Foods Limited, the evening of the pioneering venture, thus, drew to an end.
Dan cake has already won countless hearts weaponising their European recipes and tough-to-beat standards. With Dan Cake Dessert Genius 2018, you now have the power to bring forth your own recipes and passion for desserts.
Visit the microsite here: http://www.dessertgenius.club/