Two friends keen on designing and styling themselves in high-fashion wear usually struggled to find anything beyond 'ordinary' in the Dhaka market. That's when they decided to produce their own label, Qamash, an ethno-fusion inspired clothing brand.
This is the story of two friends, Rumjhum Fattah and Tasmeya Zakir and their fashion line Qamash –a 'beyond the traditional' line of couture wear.
Qamash means fabric, in Arabic, the perfect word to describe an ethnic-fusion inspired, unique clothing line according to both Fattah and Zakir.
"We make sure our fabrics are high-end and explicitly fit our brand identity. When we say a particular design carries the muslin fabric, then rest assured that the highest quality muslin available today, has been sourced. There's no chance that it will be replaced or reworked, in the more available and cheaper organza version," said Fattah.
Both the designers made it a point to inform that Qamash was meant for the bold, multitasking women of today. "Our designs will certainly help highlight the modern independent woman and demonstrate her unique personality to the world. At Qamash, we do not make the regular, 'day-to-day' kameez or the sari. Designs here are exclusive, fresh and very expressive. Having said all that, Qamash is also an everyday wearable brand! All in all, if we have to summarise our label then it will surely be a unique but affordable clothing line, that fits the everyday woman," Fattah said.
Zakir added on to reflect the true identity of the brand. "From luxury statement pieces for a night out with the girls to chic casual-wear, perfect for lounging after a long day at the workplace – Qamash is meant for everyplace. We may be new but our brand has already taken up a strong online presence. We promise that anybody who visits our online site won't be disappointed for sure," Zakir added.
And correct their proclamations were, because Ainsihar – the pilot collection by Qamash was anything but 'drab' or 'ordinary.' Each design was unique and yet meant for the everyday woman; she who juggles between multiple identities in a day; from being a student to a professional, a daughter to a homemaker, a thrill seeker to an adventurer – there's something for everyone.
Models; Sameena, Maria
Wardrobe: Ainsihar by Qamash