I am She - Amishe | The Daily Star
12:00 AM, June 12, 2018 / LAST MODIFIED: 06:26 PM, June 12, 2018

I am She - Amishe

From time immemorial, jewellery and precious stones have had a way of attracting us mere mortals, with the mystique emanating from their shimmering depths. The same shiny baubles, in understated yet grand elegance have also been tried and tested modus for our expressions of grandeur, aesthetic sensibility, and of course, class.

To be considered truly unique and stand out is ironically the most common desire that has taken hold of the fancies of people over the ages. That is no less true today, even though our expressions and attitudes have changed. Amishe-a play on words for I am she –  is a tradition inspired and opulent take on the modern woman's desire for something truly unique. 

Today's woman prefers to flaunt things that speak to her sensibilities, her taste, and yet be able to strike a chord for it to be appreciated by her compatriots. In this search for the outstanding, most preferred and precious become those pieces which are true reflections of artisanal dedication and finesse, while speaking to the wearer in unique ways. It could be a gift, perhaps from a father to a daughter on graduation, the first job, or for a mother from her children, or one bought by the lady herself, to mark very personal landmark or victory—a precious gift received or given. Or it could simply be a statement, of who the wearer feels she is, as a person and as a woman, a reflection of her very own essence. Amishe intends to deliver just that, with its bold and chic items, with jewellery pieces both subtle and bold in its varied line-up.

The jewellery at Amishe intends to be polarising, unapologetic in its tone, just like our expected patrons, the powerful women who conquer everyday battles with aplomb, without compromising on their values and personalities, said Tarek Abdullah Al-Munim, on behalf of Ms. Sohana Rouf Chowdhury-the owner and brains behind the Amishe brand.

The brand carries within it the raw shimmer and timeless appeal of uncut diamond or polki jewellery worked into Mughal era inspired motifs and designs, as well as Rajasthani kundan art resplendent on 22 karat gold from Ahmedabad, as well as gemstones like rubies, sapphires, South Sea pearls and of course, diamonds. 

Trust is a big factor, and the brand Amishe makes certain promises to its patrons—globally inspired and sourced art without any compromise in quality of the product, and the team works tirelessly to maintain those goals, Tarek says. 

With Eid just around the corner, there is no better time to accessorise your new dresses and stand out from the crowd. Visit Amishe and pick your poison this Eid, and be part of the new fashion movement.

Photo: Sazzad Ibne Sayed

Model: Arpita, Antora

Wardrobe: Chantilly by Selina Nusrat

Jewellery: Amishe

Make-up: MousininS Makeup

Styling: Sonia Yeasmin Isha


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