Aarong premiers Eid Collection

Fashion powerhouse Aarong recently previewed their Eid Collection for its 'My Aarong Rewards Card' members and the media on Saturday morning at its Dhanmondi outlet. The event offered invited guests an opportunity to check out the hottest styles and pre-order outfits for the coming Eid celebrations. 

Aarong also premiered exclusive new items in all of its floors at the Dhanmondi branch. Highlights include katan inspired outfits, bohemian trends, Japanese art of shibori dyeing, contemporary geometric appliqués, hand embroidered floral designs as well as Aarong's traditional line of kantha and Jamdani designs.

There was also a display of new accessories including jewellery pieces from exclusive designer collections, bags, and a full line of leather sandals for men, women and children. Aarong also featured new unique home décor cushions with traditional embroidery, prints and appliqué. 

During the one hour premier event, Aarong staff members served breakfast and hosted the guests while models in Aarong wear mingled with the public. Following a quick photoshoot, the CEO of Aarong spoke to the guests, expressing his excitement over showing the customers the latest that Aarong has to offer. The atmosphere and intensity surrounding the premier was apparent. Aarong is no doubt one of the big names in fashion and their latest premier of Eid goodies will definitely have people rushing to the shops the minute they are released.