Online business is booming in Bangladesh. Online shopping enables the buyer to order a product or service through the Internet. Google Trends shows that “online shopping” is the fourth most-searched phrase in Bangladesh. 

Aside from popular online shops, there are a few hundred little-known online shops in Dhaka and other big cities. Small-sized online vendors are using different techniques to increase their reach on Facebook. 

It is noticeable that women are particularly interested in online business because it is hassle-free and does not require large capital or physical stores. E-commerce is surely an area of women empowerment in our country that deserves due credit. 

Sadia Tarannum, By email