During special occasions everyone wants at least one new gorgeous yet comfortable outfit. Jatra, one of the leading fashion houses in Dhaka, has been combining those two aspects of fashion as well as anyone over the years.

They are known for their unique 'deshi' prints and the unique cuts their kameezes and fatuas have. The fabrics used are mainly cotton, jute-cotton, endi silk, silk and muslin. The fabrics are very comfortable and colourful and allow you to breathe in this hot weather. Tie-dyed, mirror-worked and hand-stitched kameezes, saris, fatuas, pallazos and shalwars in different colours and prints are available.

Jatra also has a section for children where three-pieces, two-pieces and tops are available. The light fabrics used in children's clothes will give your child the comfort they need, as they run around all day. The children's kameezes and fatuas are mostly in white, pink, cream, green and other subtle colours.

Apart from fatuas and kameezes, children's dresses and saris are also available at affordable prices. Kameezes start around Tk.1000 and go up to Tk.3000, children's dresses range between Tk.300 and Tk.1800.
Jatra has a separate section for men where you can find semi-long and short panjabis, shirts, fatuas and even hoodies in comfortable fabrics and colourful prints. Panjabis in white, off-white, blue and green are done in tie n' dye, hand-stitch, etc. Along with the panjabis you can find shalwars and churidars.

Through a friendly chat with the in-charge, we got to know that Jatra is witnessing a boom in its business and they have increased their supply to satisfy demand, and more is still to come. Jatra not only offers comfortable clothes but also accessories and footwear and gift items. It is one place which still holds Bangladesh's tradition and culture.  

If you are looking for something which is comfortable yet fashionable and suits your taste then Jatra is the place for you. You can complete your look under one roof; you don't have to run from place to place to shop for yourself and your loved ones. Jatra can be your one-stop solution.

Get yourself a comfortable dress. Stay in touch with your culture and tradition. Happy shopping!

Photo: Sazzad Ibne Sayed
Wardrobe: Jatra
Make-up: Farzana Shakil
Location: Pan Pacific Sonargaon
Model: Karishma, Ripon, Zamshad,
Mithila