In Bangladesh, Horlicks is one of the popular malted milk hot drink. It is liked by mom and kids. This popular drink was developed by the founders James and William Horlick. It is now marketed and manufactured by GlaxoSmithKline (Consumer Healthcare) in the United Kingdom, South Africa, New Zealand, Bangladesh, Pakistan, India, and Jamaica, and under licence in the Philippines and Malaysia. Horlicks is mostly a carbohydrate drink as in 20 gms, 14 gms carbohydrate and sugar, 2 gms protein and some vitamins and minerals.
Manufacturer in their literature mentioned that Junior Horlicks is for the kids having age 4-6 years and regular Horlicks is for kids more then 6 years. But actually what is happening — our moms are giving junior Horlicks to babies even less then 2 years of age. It is not wise and not recommended by the producer even.
Horlicks provides some instant energy but its use below 2 years is not recommended. Because of clever marketing we are being attracted in such a way that we forget to go through the literature provided with the product. Because of advertisement even the poor people are now buying it for their kids leaving the main food aside.
Locally available intelligently prepared less costly energy dense food is much more superior to any fancy drink. We are to be cautious and concerned regarding choosing right food in right time for our beloved kids.
The author is a Professor of Paediatrics at Community Based Medical College, Mymensingh.