The French have won one world contest before their players even fly to Russia for the World Cup, with more blue jerseys sold across the globe than any other national strip, even more than the famous yellow shirt of Brazil.
France's official shirt costs 85 euros, even for a child, according to the French Football Federation website.
"It's dramatic. Stocks have run out all over the world. We can't meet demand. We're ahead of Brazil in numbers of jerseys sold," Noel Le Graet, head of the FFF, said in an interview.
"As soon as a jersey turns up in any of our shops across the world, it's snapped up."