Barcelona celebrate rapper Drake with shirt logo in Clasico
Barcelona celebrated Canadian rapper Drake with a logo on the front of their shirts in the Clasico against Real Madrid on Sunday, as part of their Spotify sponsorship deal.
To celebrate Drake, 35, becoming the first artiste to reach 50 billion plays on the music streaming platform, Barcelona and Spotify have agreed to replace the brand's logo with an owl silhouette.
For all latest news, follow The Daily Star's Google News channel. The logo is the image of OVO (October's Very Own), a clothing brand owned by Drake, who placed a bet of over 800,000 Canadian dollars (S$825,000) on Barcelona and Arsenal, who played Leeds in the English Premier League on Sunday, to both win their games.
He posted a photo of his betting slip on Instagram on Sunday, showing he could win a pay-out of 3.9 million Canadian dollars. Barcelona lost to Real Madrid 3-1, while Arsenal defeated Leeds 1-0.
"This doesn't feel real but it is," said Drake on the social networking app on Friday, posting a picture of himself holding a Barcelona shirt emblazoned with the owl design.
"Our alliance with Spotify goes beyond a mere commercial relationship," said Barcelona's vice-president for marketing Juli Guiu.
"As we have stated on numerous occasions, it is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football."
Barcelona signed a sponsorship deal with the Swedish company in March which also saw their stadium officially renamed the Spotify Camp Nou, worth a reported 300 million euros (S$417 million).
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