‘Break the taboo’ campaign launched

The stigma surrounding menstruation has a direct adverse effect on the lives of women and girls. Few are well-informed on the topic of menstruation, and simply the word "period" is often stigmatised.

Freedom Sanitary Napkin and The Daily Star have launched a new campaign called 'Break the Taboo', marking World Menstrual Hygiene Day today (May 28).

The campaign focuses on breaking away from taboos related to menstruation by spreading awareness about the menstrual cycle and hygiene, said a press release.

The campaign will focus on twelve important facts regarding menstruation and menstrual hygiene and bust the myths surrounding them.

For example, many still think menstruation is a disease, whereas it is a normal bodily function for women, and regular menstruation is a healthy phenomenon.

There's also undeserved stigma attached to talking about menstrual cramps in front male family members. In reality, menstrual cramps are extremely painful and not tending to it negatively affect girls' mental and physical wellbeing.