We saw the revenue of Samsung's mobile division shrinking last year globally. In your opinion, what went wrong?

 Since I look after the regional market, I can only comment on this particular business segment. And last year was a phenomenal year for the mobile division of Samsung in this region. From my understanding, this market is growing and it will keep on growing for upcoming years too. People in this region has just started move from feature phones to smartphone. New smartphone users upgrading their old phones. In addition to that, 3G & 4G internet services are being rolled out, making smartphone users more active with their devices.  So nothing wrong here, rather everything is all good here!

In Bangladesh and India, we are seeing home-grown brands offering smart devices at a much lower price. They have already captured a huge chunk of the market. How is Samsung dealing with these brands in this competitive market?

In this year's Samsung Forum you probably heard we are working on 'Make for Bangladesh' & 'Make for India' campaigns. These campaigns are not only about manufacturing a device for a region but also developing a rich mix of software and applications. These apps in long run will improve peoples' lives. Ultra power saving and Ultra Data saving modes are examples of how Samsung is addressing a regional problem which I am sure none of our competitors have even thought about. The consumers are becoming more conscious and they are now just not looking at the price tag, rather they are looking the value proposition. So we will keep on doing these to stay ahead of the competition in this particular segment.

Last year we saw Samsung betting big on Tizen devices. What are the plans for Tizen this year?

I am really sorry that we are not able to share you the details of device plan at this moment. But I would say that we are absolutely committed to Tizen. The great thing about Tizen is that it is a very open platform which allows us deep integration and even cross platform collaboration. We already have two mobile devices in the market. We launched Z3 recently in market.  Z1, the first ever Tizen phone, was one of the best sellers in the region. We are able to sell more than 1 million units just few days after the launch.

So for us, Tizen is very important. To be exact our future plans with Tizen revolves around building an ecosystem where you will find countless applications for your Tizen devices. We are planning to hold more and more developers conference on Tizen.