Philips adds four new distributors

Philips Electronics Bangladesh Private Ltd has announced the expansion of its footprint in the country with the addition of four new national distributors as part of its effort to meet the growing demand for personal health products.

Philips Electronics Bangladesh has been in the market since July 2011. In July 2015, it announced the launch of its personal health business that includes domestic appliances, male grooming and beauty products, air purifiers, pain management devices and mother and child care products.

Philips introduced its first personal health product distributor—Butterfly Marketing Ltd—last year.

The new authorised distributors—Best Electronics Ltd, IPE Technologies Ltd, Crystal Corporation, and Medical Fair—will help the company reach consumers in more than 20 towns and cities across the country.

At a press meet at Sonargaon Hotel in Dhaka, the company said they also doubled the number of products they are offering in Bangladesh in 2015 compared to the previous year.

Consumers will now have easy access to genuine Philips products that will be sold with all the offers, including warranty and after-sales services, said Sanjay Bapna, chief executive officer of Philips Bangladesh.

“Since the introduction of our personal health portfolio last year, we have received an overwhelming response from consumers.” “We endeavour to make sure that we are as close to the consumers as possible,” Bapna said.

The company has established a strong retail footprint for its products focused on personal health and is offering these through more than 1,000 touch points in all major cities, said Bapna.

In the next few years, the company plans to increase the number of touch points to over 10,000 in top 20 towns.

Bapna said they are keen to invest in Bangladesh.

“Tax is a very important issue. Though consumption is increasing, the number is not enough to establish a plant for this market alone.”