Walton brings European brand’s AC to local customers

Walton Hi-Tech Industries, a powerhouse in the electronics and home appliance markets of Bangladesh, recently launched a premium category air conditioner (AC) designed by European brand ACC.

"We released ACC brand's AC in the domestic market to increase our share of customers in the premium segment," said Md Tanvir Rahman, chief business officer of Walton's AC division.

Walton launched the new product through an event held at its corporate office in the Bashundhara Residential Area of Dhaka last week.

The company aims to increase its share in the Tk 5,000 crore domestic AC market as the sector has been growing by about 20 per cent annually over the past eight years, including the pandemic period.

According to market insiders, around six lakh ACs were sold in 2022.

Rahman then said that while the ACC brand's AC is being locally manufactured and marketed, the design and technology come from the origin company.

Regarding the price, he said consumers can purchase the 1.5 tonne inverter AC for Tk 84,900, which is a reasonable price since it is locally manufactured.

He then said customers can primarily purchase the ACC brand's AC from Walton Plaza at divisional cities while units will eventually be available at all Walton Plazas across the country.

According to a press release, buyers of this AC will get to experience the benefits and real taste of using an international brand as the units were built with advanced technologies that meet western standards.

With an aesthetic design and advanced features, ACC brand's AC was released according to the needs and demands of elite customers.

Rahman went on to say they selected the 1.5 tonne AC for local launch as their share in this market segment is almost 50 per cent of the total demand. However, he said they will launch one and two-tonne ACs of ACC gradually.

ACC is a highly popular and reputed global brand. Since 1968, the company has been providing quality products to customers in Europe. The model of ACC brand's AC is ASI18BHB1-TRDD. The COP of the 18,000 BTUs or 1.5 tonne unit is 4.25 W/W.

The AC features an inverter compressor, pro-clean and plasma care technology, five-inch integrated TFT display, R-32 refrigerant, louvered fin and many other advanced components and technologies.