Uber yesterday launched its operations in Cox's Bazar, making it the fourth Bangladeshi city after Dhaka, Chattogram and Sylhet.
UberMoto and UberXL, two services of the global ride sharing company, will be available in the city to go up to Innani and Ramu.
"We are delighted to announce our foray in Cox's Bazar, the heart of tourism in Bangladesh," said Ratul Ghosh, head of Bangladesh and East India for Uber.
The launch of Uber services in Cox's Bazar will offer affordable, reliable, and convenient transportation access to riders, and livelihood opportunities for drivers, according to a press release.
In 2019, riders from 76 countries had used Uber while visiting Bangladesh, Ghosh said.
"We are excited to contribute to the potential of this new city and optimistic that citizens and tourists will give us a warm welcome."
Uber has launched several safety products so that riders feel safe before, during and after trips, reads the press release. There is an emergency number that connects riders to law enforcement agencies, an in-app safety toolkit, and updated the app's community guidelines, which outline the behaviour expected from riders and drivers to foster mutual respect.
To ensure seamless post-trip assistance, Uber has invested in a 24/7 safety response team and a dedicated law enforcement response team for assisting police with any information they might need, it added.