PepsiCo Foundation, Brac team up for safe water scheme in Cox’s Bazar

The PepsiCo Foundation has launched a pilot programme with Brac to increase safe water access in the Cox's Bazar district by supporting local water entrepreneurs in establishing water treatment plants to sustainably provide affordable, clean water to community members.

Brac will also support local groups to raise awareness about the importance of safe water and handwashing, especially in light of the Covid-19 pandemic, said the American multinational food, snack and beverage corporation in a press release.

The PepsiCo Foundation has helped more than 55 million people gain access to safe water globally since 2006 and catalysed nearly $700 million in additional funding over the same period to support safe water access investments in partnership with leading non-profits worldwide.

"As part of our company's winning with purpose vision, we are piloting a project in Bangladesh in partnership with Brac which aims at helping communities effectively conserve, manage, and distribute water," said Debasish Deb, country manager at PepsiCo Bangladesh.

"We are hopeful the program will benefit the community and will help us in our goal of improving water security for those in need in the country,"

"The PepsiCo Foundation truly understands the need for clean and safe water access to every individual on this planet," he added.