Solaiman Haque, a towel vendor from Naogaon's Niamatpur upazila, has become a millionaire after buying a Tk 25,000 worth Walton-branded refrigerator.
The news came after a message popped up on his mobile phone on June 21, which said that he will get Tk 10 lakh for registering the product to the brand's customers' database under its digital campaign season-7.
Walton has been conducting digital campaigns for more than two years to build a customers' database through registering and storing customer information on its server.
A cheque of Tk 10 lakh was officially handed over to Haque at Walton Plaza in the upazila on Sunday.
Under the campaign, a customer is likely to win Tk 1 million by buying any fridge, washing machine or microwave oven from Walton plazas, distributor outlets and E-Plazas across the country.
Besides, customers will get cash vouchers up to Tk 1 lakh for the purchase. The campaign will run until Eid-ul-Azha, according to a press release.
"This is the first time I've received a gift from a company. I want to use the money to invest in towel trading to explore this business," said Haque.
Walton has more than 150 models of frost and non-frost refrigerators, freezers and beverage coolers with prices ranging from Tk 10,990 to Tk 69,900.
Walton provides a one-year replacement facility for fridges along with 12-year guarantee on the compressor. There are 74 service centres across the country to provide fast and best after-sales service.