7UP now in Ramadan packaging

Carbonated soft drink brand 7UP® will be available in a new limited-edition green and golden packaging celebrating Ramadan.  

Developed by the PepsiCo Design and Innovation team, the packaging takes inspiration from the various elements that define the spirit of Ramadan, says a press release.

"The occasion of Ramadan is one of extreme significance, a time where people get together & spend time with family and friends during Iftar," said Naseeb Puri, PepsiCo marketing director for Bangladesh.

"We wanted to make these moments more special…provide a visual delight that helps add freshness to Iftar tables around the country," he said.

"The new green and gold packaging, inspired by the local culture and motif of the occasion, will establish an instant connect with consumers and also enable 7UP® to truly stand out on retail shelves, which will attract the consumers," said Sharfuddin Bhuiyan Shamol, head of marketing, Transcom Beverages.

The new design will be used across packaging for 600 ml, 1 litre and 2.25 litre packs of 7UP®, as well as across the brand's various out of home touchpoints.