Indian brand Fortune Basmati launched in Dhaka
Rafia Ahmed, winner of Rupchanda-The Daily Star Super Chef 2016; Hasina Irfan, runner-up of the cooking reality show; Faisal Mahmud, marketing manager of BEOL; and Shoeb Md Asaduzzaman, head of sales and marketing, pose at the launch of Indian rice brand Fortune Basmati, at The Daily Star Centre in Dhaka yesterday. Star
Bangladesh Edible Oil Ltd has brought the popular Indian rice brand Fortune Basmati to the local market.
Two variants of the brand -- Fortune Biryani Special and Fortune Everyday Basmati -- will be available in one and five kilogram packets, BEOL officials told a press conference held at The Daily Star Centre yesterday.
For all latest news, follow The Daily Star's Google News channel. Rafia Ahmed, winner of Rupchanda-The Daily Star Super Chef 2016, and Hasina Irfan, the runner-up, formally launched the brand at the press conference.
BEOL Marketing Manager Faisal Mahmud said they will export the best Basmati rice to ensure quality for consumers.
BEOL Head of Sales and Marketing Shoeb Md Asaduzzaman also spoke.
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