Superbrands Bangladesh honours 40 brands

Superbrands Bangladesh has honoured 40 organisations from diverse industries, including The Daily Star in the newspaper category, as the most prestigious and valuable brands in the country for 2023-24. 

The brands include ACI Pure Salt, Abul Khair Steel, Akij Ceramics, Bashundhara Diapant, Bashundhara LP Gas, Bashundhara Tissue, BRB Cable Industries, Channel I, Cow Brand Colour Coated Steel, Daraz Bangladesh, DBL Group, Elite Paint, Energypac Power Generation, Epyllion Group, Fresh Refined Sugar, Friendship Bangladesh, Gazi Pumps, Gree Air Conditioners, Green Delta Insurance, Hatil Furniture, Igloo Ice Cream, Incepta Pharmaceuticals, Matador Group, and Meghna Group of Industries.

Metlife Insurance, Monno Ceramic, Rupchanda, Samsung Mobile, Samsung Television, Shah Cement, Shanta Holdings, Shwapno, Singer Washing Machines, SMC Condoms, Super Board, Super Fresh Drinking Water and Walton were also named.

The brands are selected through a process that involves independent and voluntary panels of experts from a range of backgrounds, known as the "Brand Council"

Bangladesh Brand Forum revealed the names on Saturday through a ceremony in Sheraton Dhaka.

Superbrands is a global arbiter for brands, which operates in 90 countries around the world.

The brands are selected through a process that involves independent and voluntary panels of experts from a range of backgrounds, known as the "Brand Council".

The Superbrands have been picked maintaining global practice, said Ashraf Bin Taj, managing director of International Distributions Company Bangladesh (Pvt) and general secretary of Asia Marketing Federation.

The process goes through different phases to bring out only the top brands in different segments, he said.

The global practice considers brand heritage, brand relevance in category, perceived quality, perceived performance and top of mind awareness.

The highest-scoring brands then get an invitation to avail the Superbrands status. The ones accepting the invitation and fulfilling other requirements are finally recognised as Superbrands of the country, he said.

Shariful Islam, managing director of Superbrands Bangladesh, said a quality brand delivering both from its product and services point of view both in a tangible and intangible way over a period of time builds trust.

A trust that is built over a continuous period of time builds a Superbrand, he said.