Dhaka Mass Transit Company inks deal with Mediacom

Dhaka Mass Transit Company Ltd (DMTCL) and advertising agency Mediacom Ltd have signed an agreement on inside branding services for advertising campaigns within metro rail.

Mohammad Abdur Rauf, company secretary of the DMTCL, and Ajoy Kumar Kundu, chief executive officer of the advertising agency, inked the deal at the DMTCL conference room in Uttara's Diabari in Dhaka on Thursday, said a press release.

The agreement designates Mediacom as the exclusive agency responsible for managing advertising campaigns within the metro rail system.

Various organisations and brands will have the opportunity to seamlessly run video ads, dynamic content, and fixed sticker ads within the metro rail environment through Mediacom.

Among others, Aftabuddin Talukder, project director of the DMTCL, Nasir Uddin Ahmed, director of operation and maintenance, Md Nazrul Islam, general manager of signaling and telecom, Alim Shaikh, head of finance and accounts department at the advertising agency, and Sanaul Ahmed, head of the department of out of home, were present.