7UP launches ‘Super Duper Refresher’ campaign

7UP, a drink from PepsiCo, recently launched a new digital campaign titled "Super Duper Refresher" with a TVC featuring brand ambassador Shakib Al Hasan. 

The digital campaign opens with Shakib and a group of young players engaged in an intense playoff of gully cricket under the scorching sun and the game comes to a standstill with Shakib and the players feeling the heat.

The young players watch on as Shakib walks up to a nearby shop and opens a 7UP refrigerator and catches everyone's attention with a frost-covered 7UP bottle.

Seeing the team sweat under the sun, Shakib throws some bottles and cans of 7UP their way, and ultimately the whole street holds a bottle of 7UP.

"With this new campaign, we're placing 7UP in the middle of the refreshment narrative. 7UP is not just a refresher - it's the 'Super Duper Refresher' that uplifts you, be it on a hot summer day or at any other moment when you simply need a lift," said Anuj Goyal, associate director for Bangladesh region at PepsiCo.

"It was such a fun experience working on the film, which is a burst of super-duper refreshment and leaves you wanting for more," said Shakib.

"With the new campaign accompanied by the refreshing and youthful packaging, we are elevating refreshment and consumer excitement for 7UP," said Sharfuddin Bhuiyan Shamol, head of marketing of Transcom Beverages Ltd.