Eastern Bank celebrates World Environment Day with weeklong sustainability drive

Eastern Bank PLC (EBL) recently celebrated "World Environment Day 2025" through a weeklong series of impactful initiatives, held under the theme "True Transformation Starts from Within".

Ali Reza Iftekhar, managing director and CEO of EBL, inaugurated the programme at the bank's head office in the capital's Gulshan, according to a press release.

A key feature of the celebration was a dedicated internal culture development session, during which EBL honoured its Green Champions -- dedicated individuals and teams leading the adoption of environmentally responsible practices within the organisation.

"Real change begins at home -- both at a personal and institutional level," remarked Iftekhar during the inauguration of the week's events.

"These initiatives reflect EBL's unwavering commitment to sustainable banking and environmental stewardship," he added.

As part of the Green Customer Appreciation initiative, EBL's relationship managers and business unit heads are personally engaging with valued environmentally conscious clients, presenting them with eco-friendly tokens of appreciation.

These include live plants, artisanal clay crafts, and biodegradable essentials -- each symbolising a shared commitment to a greener, plastic-free future.

Complementing the in-person efforts is a targeted social media campaign, spotlighting EBL's sustainability journey and inspiring wider community participation in environmental action.

Through these activities, EBL reasserts its role as a responsible financial institution devoted to cultivating a culture of environmental awareness and sustainable development.

From green financing and energy-efficient infrastructure enhancements to e-learning platforms and paperless trade solutions, the bank's sustainability ethos is deeply embedded across all facets of its operations.